ichie started playing guitar at age 13 in Daytona Beach, Fla. He jumped at every chance to play with anyone at any time. He moved to Orlando to start a career in the Retail Music Industry in 1986.

Working his way through every retail store in Orlando and still playing weekends in bands such as "Flash in The Neighborhood" and most notably "The Big Unit", he settled as Store Manager for Thoroughbred Music in 1996.

After realizing he'd gone as far as possible in the retail industry, he set out to start his own Entertainment Merchandise / Advertising Specialty Business. He's now President of Go Getter Marketing LLC located in Orlando, Fl.

He continues to enjoy playing music for fun and truly believes this is by far the best project he's ever been in!